Video is powerful! Marketing strategies have become very competitive at an unprecedented rate over the past few years. As a result, powerful marketing strategies like video creation are getting refined more and more by each passing day.
Potential customers, existing customers, and consumers of the modern-day do not just want to read or hear about a product they want to be able to see it and get as close to experiencing it as possible, all without getting up from their couch. A few decades ago, this would have sounded like a toddler wishing for a ride on a flying unicorn. But, the advancements and innovations in the world of tech have made it possible.
A large fraction of the present-day world population has an extraordinarily powerful content creation tool right in their pockets – the smartphone. You do not need to spend thousands of dollars to get started in high-quality video production and content creation. But, if you can, you should definitely consider going ahead in investing.
Video content helps customers know more about a product; then they could have inferred from a written article, podcast, or word-of-mouth review. Modern cameras can even shoot in ultra-high definition (UHD) 4K and 8K clarity to give the best possible experience for the users.
Why Should You Choose YouTube as Your Primary Video Marketing Platform?
YouTube is a rare combination of full fledges social media platforms as well as a highly efficient search engine. As a matter of fact, the Google-owned platform, YouTube, is the second-largest search engine in the world, just after Google itself.
The entire video creation and marketing community was boggled back in 2017 when YouTube proudly announced that people all over the world consume more than one billion hours of video content every single day on YouTube alone.
YouTube also has very insightful analytical tools and impactful SEO features that set it apart from its competitors.
With such a large digital footprint and the potential to provide creators visibility, unlike ever before, YouTube has become the go-to for video content marketing. According to YouTube Cross Screen Survey that surveyed 1,621 YouTube users in 2016, comedy, music, entertainment/pop culture, and how-to were the top four content categories watched by users.
The Content Categories You Should Focus Tread On
There can be a plethora of ways to showcase your business, its products, and its services. But it can be very difficult to boil down what or how exactly you want your video to be so that it performs well in your marketing campaigns. The best answer to this is to look at the past, analyze the trends, and product content of the genre that most of the audience seems to be liking the most.
Here are five very popular video content categories that you can incorporate into your marketing strategy:
- Entertainment and education videos.
- How-to videos.
- Product reviews.
1. Entertainment and Education
Have you heard the phrase “learning can be fun”? So have thousands of other people. But only a tiny fraction is lucky enough to have actually experienced it, and that is why infotainment video content is in high demand.
People constantly seek to improve their knowledge and videos make for excellent sources of education. By making videos about your products, you can educate your viewers on how they are benefited; you can showcase and talk about the new cutting-edge technology or manufacturing processes, and much more. Giving away such information without asking anything in return from the users is a great way to build relationships with potential customers which will be profitable in the long run.
Such content is extensively seen in use by healthcare marketing companies to raise health awareness and also to promote their healthcare products and services.
2. How-to Videos
How-to videos are a great blend of educational as well as marketing content.
The best way to create a how-to video concept is by showcasing how your products or services can benefit the user in more ways than they can imagine. Such a video requires a very creative approach with a lot of technical knowledge about the products and services themselves. Hence, concepts like “life hack videos” are picking up the pace very quickly.
3. Product Reviews
Product reviews help businesses build trust in the minds of their audience and customers.
As mentioned before, people want to know as much as possible about a product quickly and with minimal effort, and it probably cannot get easier than by just a few taps of fingers on the screen. Product reviews by notable influencers and regular people help the viewers overrule their lizard brain of fearing the unknown by inciting trust. This helps to convert an audience into customers.
Popular YouTubers like Lewis Hilsenteger have even made their entire careers by doing product review videos.
Vlogs have been picking up a lot of traction lately. They are seen as great ways for people to relax and spend their time catching a glimpse into the lives of people they admire. They are amazing entertainment content because no two vlogs can ever be alike because of the fact that no two days in the lives of people are ever the same.
Most influencers accept to collaborate with a brand and advertise a company’s product or service for an additional income to help them continue doing what they love on YouTube. Hence, you can collaborate with a popular vlogger or influencer like Casey Neistat, who can show how your product can be beneficial for people in their everyday lives.
Challenge videos are another fancy way to improve brand awareness on a large scale and at minimum campaign cost.
This innovative marketing campaign works by making an internet user perform a task, and in the end, they nominate other people like their friends and family to do the same by tagging and uploading on various platforms. This causes a type of chain reaction that gives your brand a lot of organic traffic.
This marketing strategy gained high visibility after the ALS ice bucket challenge that went so viral that it was even performed by Bill Gates!
These five content categories will help you make your digital marketing campaigns more effective. If you are having trouble uploading the videos, try making their size smaller. Click on this link to read about how to make a video.